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I Help You Find A Better Way.
After 20+ years in the insurance industry—training agents, building platforms, and creating systems—I’ve gone back to what I love most:
Helping real people protect their families and build lasting financial peace of mind.
We Help Insurance Agents Find A Better Way To Succeed.
I turn financial setbacks into lasting breakthroughs.
My clients thrive because I solve the complex financial problems most advisors avoid.
I use outside-the-box strategies to help you build wealth faster, safer, and smarter—without Wall Street’s rules.
Your financial future doesn’t have to be confusing, risky, or out of reach. I can help you find a better way to succeed—with clarity and resilience.
We are a network of entrepreneurs, innovators, and industry disruptors who turn your failures into successes.
Our agents thrive because we solve the complex and challenging problems that have hindered their success.
We leverage outside the box strategies and innovations to achieve agent success faster AND at the highest level!
We understand the challenges you're facing. That is why you can count on us to find a Better Way to succeed.
Client Testimonies
WaterRock Financial Network
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What is The WaterRock Life?
Why Do So Many Agents
It's living life on your terms
Fail To Succeed?
Not someone else's timeline.
It's showing up fully - for your family, your future, and yourself.
It's refusing to live for a season...and choosing to live life to the fullest - your whole life.
It’s about knowing you’ve done everything you can to secure your legacy.
That nothing was left to chance.
And everything was built with purpose.
This is The WaterRock life
"I passed my insurance test, got my license, and now I am spending all my money on leads that just don't work! Help!!! I'm going broke."
Unfortunately, this is the story we see and hear over and over again. In fact, agent failure rates are at an all time high...98%!!! When asked why they failed, agents responded with two key answers: Inadequate training and support, and they ran out of money to buy leads.
WHAT?!!!! That's insanity, and there's a long trail of failed agents who were promised the world and found financial ruin instead.
Do you feel like...
you're drowning in the red ocean of an agent system that almost guarantees your failure?
Does it seem like...
you have no outside help or resources, and your upline agent's answer is for you to spend more money buying leads?
Are you frustrated that...
the leads you are buying are recycled or so expensive you can't afford to purchase enough to make back your investment?
And when it comes to it, do you...
feel like you were lied too about the "amazing life" you would be able to create selling insurance?
The Agent Underground
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If you’re ready to ditch pressure-based tactics and close more deals, this is your roadmap to a game-changing 2025. ...more
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December 30, 2024•5 min read
10 Fresh and Creative Ways to Use ChatGPT in Your Life Insurance Agency—Every Single Day
Engage Clients, Save Time, and Add a Personal Touch with AI Assistance ...more
Tech Tips for Agents
December 29, 2024•4 min read
Proven Strategies From Experts
Proven Strategies From Experts
These hidden innovations are what top producers and companies use to accelerate and grow their agencies.
Create: a clear pathway for your business or family to increase success
Discover: the principles to achieve greater results and increased business and financial momentum
Eliminate: the fears that lead to failure by implementing simple processes that build predictable results
Grow: your team or build a team of like-minded entrepreneurs who are in the success building business
Live The Life You Were Meant To Live
with proven systems and trainings that get results!
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Join The Change.
Join The Movement
Your Future Deserves A Better Strategy!
Your Future Starts Here!
That’s why I give individuals, families, and business owners access to powerful strategies the financial industry keeps hidden—tools designed to build real wealth, protect what matters, and eliminate what holds you back.
By challenging outdated thinking and delivering forward-focused solutions, I help you break free from confusion, take control of your future, and succeed on your terms."
"At WaterRock Financial Network, we’re driven by the unwavering conviction that there’s always a better way, empowering insurance agents and financial professionals with transformative resources, forward-thinking strategies, and a supportive network. By challenging the status quo, championing bold thinking, and fostering collaborative learning, we equip our community to outpace old paradigms, deliver exceptional value, and reshape the industry for the better."
Rob Thomas
Rob Thomas
President
President & CEO
13170 Central Ave SE STE B #240
Albuquerque, NM 87123
info@waterrockfn.com
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Money Cheat Codes For Kids
Take Charge: Hero Edition
Every1Dies
Health Freedom
Vital110
Fundable For Life
Fundaxi
Money Cheat Codes For Kids
Take Charge: Hero Edition
Every1Dies
Health Freedom
Vital110
Fundable For Life
Fundaxi
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